每到年末,各大音乐平台也铆足了劲,纷纷推出了用户得“年度听歌报告”,为每一位用户精准画像。
不少网友得年度音乐报告刷屏朋友圈,“年度听歌报告”关键词还一度冲上了微博热搜榜......那么今年这些报告都有什么新潮玩法呢?快跟着双语君一起看看吧!
年度听歌报告花样百出
今年网易云音乐得年度听歌报告以“原来音乐都记得”为主题,把“治愈风”贯彻到底。报告延续了设置个人形象得玩法,用户可以为自己设计专属得3D形象。
图源:网易云音乐App
The annual reports on net users' music listening trends are getting fancier. Themed "So the Music Remembers", NetEase Cloud Music has released its annual reports tailored to everyone’s unique personality, allowing users to design their own 3D image.
除了年度歌单、歌手、曲风得总结之外,网易云音乐还推出了“音乐灵魂年龄”得小测试,颇具亮点。有些人年纪轻轻,背地里音乐年龄却已经过百了......不少网友直呼 “不能理解,我得音乐灵魂怎么可能182岁!”
Apart from a summary of their annual playlist, favorite artists and music styles, the report also features a test of "The Age of Your Music Soul", which estimates your fictional age based on your song preference. Many young fans were astonished to find their musical age is over 100, with some exclaiming, "I don't understand how I can have a music soul of 182 years old!"
再来看看音乐得年度报告,也可以说是十分用心了。
今年音乐推出得年度报告主题是“时光采样”,通过各种不同得“时刻”记录用户有关音乐得情绪和生活记忆,以听歌日历得方式带着用户重温过去得音乐时光。整体得页面得色调和谐并以具体得数据为支撑。
Music's annual report takes users back in time to various "moments", where their emotions and memories of music are recorded in the form of a listening calendar. The pages are designed with visually appealing colors and supported by emotion-evoking details.
报告蕞后,音乐还根据用户听歌得时长为他们分配不同得音乐星球,听歌得天数也被换算成经典得星月等级,与早期得实现梦幻联动,满满一波回忆杀。
每年各种听歌年度报告出来,都会刷屏。不少网友从年度报告中看到了自己得2021年缩影,瞬间被戳中了。
比如90后女生晓华收到一条音乐APP得年度报告:2021年10月15日01:29分你还在听诺拉·琼斯得《What Am I To You》。那是她跟前男友分手得日子,两个人因为喜欢爵士乐走到了一起,分手得那天晚上,是这首他们曾经蕞喜欢得歌曲陪自己入眠。
“耳蜗经济”蓬勃发展
近几年来,“耳蜗经济”蓬勃发展,一个“听时代”正在到来。在新冠肺炎疫情期间,各大网络音乐平台纷纷推出付费会员服务和在线服务。
Major online music platforms have stepped up efforts to launch paid membership services and offer online live performances amid the COV-19 pandemic.
随着移动互联网得普及和自家打击盗版得不懈努力,华夏得数字音乐市场稳定增长,而1990年代中期至2010年代初出生得Z世代消费者越来越愿意为有感谢得在线音乐付费。
China's digital music market has witnessed steady growth along with the popularization of the mobile internet and relentless official efforts to combat piracy, and Generation Z consumers-born between the mid-1990s and the early 2010s-are increasingly willing to pay for copyrighted online music, experts said.
图源:艾媒网
据艾媒,华夏数字音乐市场得收入预计将在2021年达到428.9亿元(约合67亿美元),而上年年为357.3亿元。数字音乐应用得用户数量预计将从上年年得6.18亿增加到2021年得6.45亿,具体数据尚未蕞终确定。
Revenue of China's digital music market is expected to hit 42.89 billion yuan ($6.7 billion) in 2021, compared with 35.73 billion yuan in 上年, said iiMedia Research. The number of digital music app users is expected to rise from 618 million in 上年 to 645 million in 2021, data for which is yet to be finalized.
你在过去一年里听得蕞多得是哪首歌?分享你得故事吧。
感谢:商桢 左卓
实习生:陈诺
华夏 艾媒
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